By Frances Caballo (@caballofrances)
Writer.ly welcomes back guest contributor Frances Caballo. Frances Caballo is an author and social media strategist and manager for writers. You can receive a free copy of her book Twitter Just for Writers by Clicking Here. Connect with Frances on Facebook, Twitter, LinkedIn, Pinterest, and Google+.
You wrote your book, uploaded it to CreateSpace or Ingram Spark, and scheduled your first reading. If you were lucky, the independent bookstore in your community accepted your book, and you’ve been encouraging friends to buy it there.
Wouldn’t you like to have even greater sales?
With Twitter, you can expand your potential readership to a worldwide audience. If you still haven’t used Twitter to its fullest potential, here are some tips to get you started.
- Select a username that has 12 or fewer characters. On this microblogging platform, every character counts so keep your username as short as possible.
- Don’t use the default blue background. Upload your book cover and find an appropriate image for your header image. If you can’t find an image, use a solid image for the header image that matches your book.
- Resist falling into the routine of only tweeting about your book or stories. Adhere to the 80/20 rule: 80% of the time tweet content pertinent to your niche or genre; 20% of the time you can tweet about your blog posts, books and giveaways.
- Build a community by thanking users who retweet your content.
- Create lists of the top people in your niche who tweet pertinent content. Creating lists will save you time. Every morning, you can review your lists of experts and review what they are tweeting.
- Use hashtags that will attract readers to your tweets. These include #amreading, #bibliophile, #bibliophile and #bookworm.
- Use genre hashtags that will attract readers interested in your books. These hashtags include #memoir, #scifi, #YA, #novel, #shortstories, #mystery, #thriller, #NewAdult.
- If you are also an editor, tweet tips that writers will find helpful and use the hashtags #writetip, #amwriting or #amediting.
- When you tweet, stick to topics within your niche. It’s best not to divert into politics or religion or you may risk alienating your audience.
- Search for a Twitter chat and join one. You’ll learn from others and have the opportunity to ask questions and meet new people.
Frances Caballo is an author and social media strategist and manager for writers. You can receive a free copy of her book Twitter Just for Writers by Clicking Here. Connect with Frances on Facebook, Twitter, LinkedIn, Pinterest, and Google+.