For over 20 years Greg Zuffelato has been investigating and researching everything related to nutrition and exercise. A high school and college basketball coach for 13 years, he also has trained athletes full time and developed a successful training business in Santa Barbara called Max Potential.
He’s always been a life-long learner; he holds a Master’s degree in leadership, and was a Certified Strength and Conditioning Specialist through the National Strength and Conditioning Association, and earned a personal training certification through the National Association of Sports Medicine. Recently he added another authorization by earning his CrossFit Level One trainer certificate.
In addition to reading the endless stream of nutrition books that have come out in the past twenty years, Greg has made himself a human guinea pig, experimenting with all the new diets and nutrition trends — from Atkins to a vegan diet, the Zone to vegetarian, Paleo to raw foods, he’s experimented with everything except illegal drugs.
His experiences have allowed him to see what really works. His thirst for knowledge provides a concrete understanding of the science of nutrition.
All of this experimentation was vital to understanding weight loss, but led to a tremendous amount of frustration — until the evolution of the I Believe Weight Loss Program, which grew out of his ‘guinea pig’ experiences.
Because of his own struggles and the struggles of those around him, Greg has committed the rest of his life to helping people around the world escape the physical, mental and emotional torment that can come with continued failure to lose weight.
In 9 questions for Greg Zuffelato, author of I Believe Weight Loss: The easy-to-follow how-to guide to amazing, sustainable weight loss in just 4 weeks, he shares his experience as a writer.
1. What motivates you to write?
After spending years watching people struggle with weight loss and working through my own battles, I was highly motivated to help people.
2. Tell us about your experience with self-publishing.
It was a very rewarding experience. There were a few bumps along the way, but overall it was very enjoyable. I can’t wait to do it again!
3. What is your take on the word “authorpreneur”?
As a self-publisher, getting your book to your audience has many facets. Writing the book is only the beginning. The business side of writing is a major part. A self-publishing author has to be a writer and have an entrepreneurial focus.
4. Keyboard or Pen?
Keyboard – I write way too slow and can’t even read my own handwriting.
5. Storyboard or Spontaneity?
Storyboard – I spend a lot of time planning and creating structure before I write.
6. If you had to name one book that inspires you, which one would you pick?
In regard to writing, Stephen King’s book On Writing: A Memoir of the Craft. I don’t even read his books, but after reading On Writing, I had to write. Amazing book!
7. What advice would you give to Indie Authors?
Same thing Stephen King said in his book, write, write everyday, write all the time. Also, don’t be afraid to put your writings out there. I’m still not happy with my book. If I waited until it was perfect, I would have never published it.
8. Excerpt from your book:
“Achieve what you’ve always thought was impossible and hold your head high knowing that you can do anything you set your mind to. End years of frustration and disappointment and instead commit to the “I Believe Weight Loss Program” with all you’ve got. Live the life you’ve been created to live, not a life full of insecurities, self-doubt and serious battles with your health.”
Greg Zuffelato. I Believe Weight Loss: The easy-to-follow how-to guide to amazing, sustainable weight loss in just 4 weeks. (Kindle Locations 64-67). Lemma Press.
9. Where can we buy your book?
Archana Murthy spends most of her time weaving stories that seem to have no beginning and no end: she certainly is working on fixing that. In her spare time she dreams a lot, consumes text and content, dances in her living room, collects spices and ingredients and packs a bag of any size in 10 minutes flat. She has a particular distaste for self-serving write-ups.