Q. How can crowdfunding help an indie author?
Justine Schofield: Crowdfunding has many benefits for independent authors to help them publish more successfully. Most obvious, it’s a way to raise funds for publishing costs before an author has to dig into their own pockets. This helps to lessen the financial burden and risk of self-publishing, while giving them a way to produce a high-quality book that can compete in today’s market. Aside from the ability to raise funds, crowdfunding gives authors a way to talk about and drive traffic to their book before it’s published, collect pre-orders, and build an early reader base.
I could say more, but I won’t give away too much before the workshop!
Justine Schofield is the development director ofPubslush, a global pre-publication platform that allows authors and publishers to raise funds, collect pre-orders and tangibly market upcoming book projects. A writer at heart, Justine received her MFA in Creative Writing from Lesley University. A prominent voice in the publishing industry and an advocate for educating authors and publishers about crowdfunding, she has contributed to IBPA’s Independent Magazine, Self-Publishers Monthly, Book Marketing Magazine, Business Banter and many more online publications. She tweets for @pubslush. Connect with her on LinkedIn.